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Xinyu Cindy Li

Writer / Director / Producer / Editor / Videographer
Film & TV / Virtual Production

Xinyu Cindy Li

Xinyu (Cindy) Li is a writer, director, producer, and editor specializing in narrative, documentary, and hybrid storytelling. Her work explores themes of nostalgia, identity, memory, and human connection, often blending realism with surrealist elements to create immersive, emotionally resonant stories.

A graduate of NYU Tisch School of the Arts, she holds a BA in Film and TV and a Master’s in Virtual Production, where she integrates traditional filmmaking techniques with emerging technologies.

Drawing from her experiences navigating between Beijing and New York, she captures fleeting moments and subtle emotions, inviting audiences into spaces where reality and dreams converge.

Films

Nomad

Virtual Production Narrative Short film

In a post-apocalyptic world where time is frozen, a nomad carrying an unfinished videotape arrives at a mysterious mountain filled with caves, seeking the last remnants of time.

Elbow

Narrative Short film - Boston International Film Festival Official Selection

A Chinese photographer who works in New York discovers that her mother, whom she hasn't seen for seven years, is the model for her next photoshoot.

Hydrogen Balloon
Narrative Short film

A Chinese young man who lives in Brooklyn reconnects with his home while looking for a hydrogen balloon, with an old man who spends his whole life picking pine cones.
Insomnia

Narrative Short film

On the night before his daughter's wedding, a single father struggles to fall asleep. After a series of troubles, the father falls asleep on the floor, just before the wedding begins.

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Documentary Short film

A documentary on the lead vocal, Lifu Wang, of China's famous heavy metal band The Samans.

Commercials

Dylan Wang and his first All-Star Journey

4-Episode Reality Series

NBA All-Star 2024

Client: Tencent, OPPO, XTEP

Talent: Dylan Wang

Experience the Power of Legend

8-Episode Reality Series

NBA All-Star 2023, Super Bowl LVII

 

Client: Tencent, Lincoln

Talent: Dylan Wang

Pau Gasol Kuaishou

Livestream Series

Client: Kuaishou

Talent: Pau Gasol, Dirk Nowitzki, Manu Ginobili, De'aaron Fox, Domantas Sabonis, Jaren Jackson Jr., Dell Curry...

Migu NBA
NBA Weekly

Weekly Broadcast Featurette

NBA Cup, Playoffs, Finals

 

Client: Migu (China Mobile)

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Follow Your Heart

3-Episode Documentary Series

 

​Client: WNBA NY Liberty (BSE Global)

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NBA Inner Circle

6-Episode Conversation Series

Client: Alipay (Alibaba)

Talent: Chris Haynes, Weilun Zhao, Weiping Zhang, Enzo Li, Chenyang Bai (Chinese Baller Vision), Yiqiong Wang

Other Projects

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3D Short film

A fantastical and dreamy story of two LEGO mini-figures reminiscing about their past, featuring a montage of memories of them gathering pine cones from vast, colorful hydrogen balloons drifting through a forest

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3D Short film

Using floating and flowing organic curves and sharp geometric shapes, “Floating” abstracts elements of nature to explore rhythm, movement, color, light, reflection, shadow, and composition in nature in a minimalist but vibrant and dynamic style.

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Zine with AI-Generated Images

Shower of the Future - Nanobath.

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AI Short Film

A Chinese young man in a waterless world discovers that surrendering to the rising ocean in his apartment leads to freedom, transformation, and connection.

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Interactive Video Installation

Documentary Short Film

“The Story of Hands” captures the unnoticed movements and gestures of hands on the NYC subway, a microcosm of the city’s dynamic energy.

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